按一下以編輯母片標題樣式,按一下以編輯母片,第二層,第三層,第四層,第五層,*,97,年度高級職業學校外語群教師英日語專業課程研習,專題演講,(,一,),商用英文寫作,國立高雄第一科技大學應用英語系,許正義 助理教授兼副主任,Overview,1.Assessment:commercial business writing tests,2.Curriculum/Syllabus design,BREAK,3.Major business correspondence,4.Sample lessons and student writings,5.Q&A,1.1 Assessment,BULATS,Bu,siness,La,nguage,T,esting,S,ervice,(University of,Cambridge,ESOL),New TOEIC,(Educational Testing Service,USA),1.2 Assessment,BULATS Writing Test:,Part I,15 min.,students are asked to write a fax/email/short letter,Part II,30 min.,write a mini report or regular business letter,BULATS Writing Test(Part I):,You work in the human resources department,and have received the email.,From:Amanda Pearson,Subject:Job Interview,Dear Sir/Madam,I should be attending an interview at your company,for the job of office assistant on Friday at 3 pm,but I,have been ill this week.I am writing to ask if it is,possible to re-arrange the interview for a later date.I,am available any day next week.,Best regards,Amanda Pearson,BULATS Writing Test(Part I):,Write an email to Ms Pearson:,thank her for her email;,tell her a new interview day;,ask her to bring a copy of CV.,(Use about 50-60 words),BULATS Writing Test(Part II):,You group manager has asked you to write a report about office space in your department.,Write a report to the group manager about:,the problems of space in your department;,the effects of this on your department;,your recommendations for improving.,W,rite about 180200 words.,New TOEIC,Directions:Read the email and write an email back,making at least 2 requests for information.,From:Dale City Welcome Committee,To:New Dale City Residents,Subject:Welcome to your new home!,Welcome!We would like to be the first to welcome you to Dale City.We know that there are many things to do when you move,from finding your way around to setting up your utilities.Please contact us if you need any help at all.,2.1,Curriculum,/,Syllabus,Design,2.1.1,Curriculum,/Syllabus Design,商用英文寫作最佳開設時間點,嚴格來講，在英語為外語（,EFL,）的環境，,商用英文應該歸屬於專業英語（,ESP,English,for Specific Purposes,）的領域。
但就,EFL writing,的發展而言，大多數學者仍認為（,Curry,1996;Keil,1998;Leki,1992;Mabrito,1997,）學生必須先具備基礎的寫作能力之後（如：大三、大四的學生），再選讀商用英文寫作較為適當就高中高職而言，高三最適合2.1.2,Curriculum,/Syllabus Design,商英寫作變成翻譯課,-,開設在低年級（包括大一、大二）的商英寫作，常易流於形式化學生本身英語閱讀及寫作能力不足，經常使整個課程演變成翻譯課，主因是大部份的授課時間，老師都將教學重點放在解釋商用英文的專業術語及文件內容上,-,學生也因其自主性的寫作能力有限，往往只求努力背取常用商英書信片語及例句真正寫作時，只能蹩腳地將這些零碎的字串聯結起來，湊成一份四不像的商用英文文件2.1.3,Curriculum,/Syllabus Design,Motivation!,-,除了學生的基本讀寫能力之外，商英寫作課程成功與否的另一個決定性要素，取決於學生的學習動機,以國立高雄第一科技大學應用英語系為例，自九十四學年度起，改將商英寫作課程排入大四的最後一學期教授，並以為期十四週的密集課程授課，所開設的兩個時段（每班約,30,人）皆是爆滿的情況。
2.1.4,Curriculum,/Syllabus Design,Timing!,-,踏出校門新鮮人的各大企業，也同,時在每學年下學期開課後（約三、四月）,即密切地展開徵才活動渴望投入職場的大四社會新鮮人，正好,可將每週在課程中所學一一套用於求職的,過程中2.2 Curriculum/,Syllabus,Design,商用英文寫作課程設計之特色,-,本課程之特殊性來自於課程規劃與進度的安排均符合成功的學習模式，其中最關鍵者有三：,（,1,）課前學生需求評估分析（,Needs Analysis,）,（,2,）情境學習模式（,Contextual Model of Learning,）,（,3,）實作學習模式（,Apprenticeship Learning Model,）,2.2.1 Curriculum/,Syllabus,Design,Need Analysis:Pre-Course Writing Test,-,依本寫作課程需求，採用,BULATS,的,寫作試題,，於開學第一週對有意選讀的同學進行四十五分鐘的測驗,BULATS,寫作測驗已發揮了引導學習者更清楚其學習目標的作用2.2.2 Curriculum/,Syllabus,Design,情境學習模式,(Contextual Learning):,(1),個人情境,(personal context),(2),社會情境,(social context),(3),實體情境,(physical context),2.2.3 Curriculum/,Syllabus,Design,實作學習模式,(,Apprenticeship Learning):,2 key components,(1),真實性練習,(authentic),e.g.,resume,autobiography,evergreen,application form,(2),計畫性學習活動,(project-based),e.g.,interview-based presentation,2.2.4 Curriculum/,Syllabus,Design,課堂活動,Hour 1,Peer reviewing(on last weeks,letter/document writing),Follow-up discussion on the writing,Hour 2,Student group presentation on a new chapter,Instructors follow-up explanation,Hour 3,In-class writing test,2.2.5,Course Evaluation,應英系,-,許正義 老師,學期,科目名稱,修別,修課人數,填答人數,問卷填答率,科目,*,評量,科目成績,系評量,系成績,94,下,商業寫作,選修,21,20,95%,6.31,93.1,6.02,84.15,95,下,商業寫作,選修,27,24,88%,6.01,89.19,5.68,83.7,96,下,商業寫作,選修,32,29,90%,6.21,88.78,5.93,82.99,*本校採用,7,分制李克特量表,(,7-point,Likert,Scale).,3.Major business correspondences,部定教學目標,:,科目名稱,商用英文寫作,I,、,II,Business English,Writing,I,、,II,教學目標,一、培養學生商業寫作技巧。
二、培育商業英文文書的寫作和運用能力，包括會議紀錄、備忘錄、簡報、通告、自傳與履歷表、推薦函與邀請函、電子郵件、便條等,三、配合貿易實況之講解，學習自我評估，並進而修改自己的書信四、特別要求書寫商業書信之組織與結構，建立符合貿易程序之西方邏輯思考方式3.Major business correspondences,部定教學範圍,:,共,20,項,科目名稱,商用英文寫作,I,、,II,Business English,Writing I,、,II,科目大要,寫作原則與技巧、文法、,進出口貿易流程,個人文件,:,求職信函、邀請信函、社交應用信函、傳真、便函主要文件,:,招攬信函、尋求建立雙方關係之信函、徵信信函、交易條件簡介、詢價報價信函、推銷信函、訂購、買賣契約、信用狀、保險文書、付款收款、索賠信函Mission Impossible!,3.Major business correspondences,I.Personal Documents/Daily Routines,1.Letter format(see Live ABC),2.Resume(Chinese and English),3.Job application letter,4.Email,fax,memo,5.Letter of complaint,3.Major business correspondences,II.Company to company routines,1.Sales letter,2.Letter of inquiry&reply,3.Quotation&Order,4.Shipping&Collecting,5.Goodwill,3.Major business correspondences,搶救上班族英語,商業寫作,(Live ABC,2006),3.Major business correspondences,1.,中英對照,2.,簡潔明瞭,3.,單價較低,4.,學生自修可能,3.Major busin。