Body Text-20 pt.Normal,Second Level-18 pt.Normal,Third Level-16 pt.Normal,Fourth Level-16 pt.Normal,Fifth Level-14pt.Normal,Title-24pt.Normal,零售业基,本,本概念,国际零售,业,业发展趋,势,势,中国零售,市,市场状况,零售业态,及,及各自特,点,点,国际零售,业,业发展趋,势,势,国际零售,业,业发展趋,势,势,美国超市,占,占零售总,店,店数的比,例,例变动,21%,21%,24%,25%,0,50,000,100,000,150,000,1988,1989,1998,1999,0%,10%,20%,30%,AllStore,Supermakret%,趋势：超,市,市比重增,加,加,国际零售,业,业发展趋,势,势,美国连锁,超,超市与独,立,立超市的,数,数量变动,10,000,20,000,1988,1989,1998,1999,Chain Supermarkets,IndependentSupermarkets,趋势：垄,断,断性增加,国际零售,业,业发展趋,势,势,美国零售,业,业态店铺,数,数量及销,售,售额占比,16%,9%,29%,45%,1%,62%,16%,12%,6%,5%,0%,20%,40%,60%,80%,Chain,Supermarkets,Independent,Supermarkets,Other Store,Convenience,Stores,Wholesale Club,Stores,Store Num%,Sales%,趋势：连,锁,锁超市占,有,有绝对市,场,场份额,国际零售,业,业发展趋,势,势,美国超市,平,平均单店,营,营业面积-平,方,方英尺,31,000,35,100,38,600,39,260,40,483,30,000,35,000,40,000,45,000,1990,1994,1996,1997,1998,趋势：超,市,市规模逐,渐,渐增大,国际零售,业,业发展趋,势,势,美国超市,平,平均每周,销,销售额,174,800,193,035,212,382,284,700,333,411,0,200,000,400,000,1990,1994,1996,1997,1998,趋势：单店,效,效益逐年增,长,长,国际零售业,发,发展趋势,亚太国家传,统,统杂货店店,铺,铺数量的变,动,动,13,8,-1,-2,-3,-5,-5,-9,Philippines,China,Korea,Taiwan,Singapore,Indonesia,HongKong,Japan,98,vs 97%Change,趋势：传统,杂,杂货店逐渐,萎,萎缩，失去,市,市场,国际零售业,发,发展趋势,亚太国家超,市,市店铺数量,的,的变动,21,18,13,6,5,3,1,-2,-4,-5,-7,Thailand,China,Philippines,Korea,Malaysia,Japan,Singapore,Australia,Indonesia,HongKong,Taiwan,98,vs 97%Change,趋势：超市,数,数量的大幅,增,增长,国际零售业,发,发展趋势,亚太国家超,市,市总体市场,份,份额,70,69,62,53,49,38,37,28,15,HK,Singapore,Korea,Malaysia,Phil.,Taiwan,Thailand,China,Indonesia,98,SaleShare,趋势,：,：超,市,市已,成,成为,主,主导,市,市场,业,业态,之,之一,国际,零,零售,业,业发,展,展趋,势,势,亚太,国,国家,连,连锁,零,零售,商,商的,垄,垄断,性,性,1,3,6,7,18,20,32,32,52,59,74,79,0,10,20,30,40,50,60,70,80,90,China,Indonesia,Korea,Japan,Philippine,Malaysia,Thailand,Taiwan,Singapore,NewZealand,HongKong,Australia,九八,年,年前,五,五位,零,零售,商,商的,市,市场,份,份额,国际,零,零售,业,业发,展,展趋,势,势,欧洲,国,国家,连,连锁,零,零售,商,商的,垄,垄断,性,性,11%,17%,20%,38%,41%,43%,45%,47%,47%,58%,63%,65%,80%,86%,95%,Italy,Greece,Spain,France,Portugal,Ireland,UnitedKingdom,Germany,Norway,Belgium,Denmark,Austria,Sweden,Netherland,Switzerland,前三,位,位零,售,售商,的,的市,场,场份,额,额,国际,零,零售,业,业发,展,展趋,势,势,网上,零,零售,的,的迅,速,速走,红,红,$80,$170,$390,$970,$2,000,$3,200,$55,$145,$320,$640,$1,100,$1,800,1998,1999,2000,2001,2002,2003,US$Bil,HighEstimation,LowEstimation,电子,商,商务,销,销售,额,额的,预,预测,中国,零,零售,业,业发,展,展状,况,况,中国,零,零售,业,业发,展,展状,况,况,社会,消,消费,品,品零,售,售总,额,额的,增,增长,8,300,10,994,16,265,24,774,29,153,29,814,0,10,000,20,000,30,000,1990,1992,1994,1996,1998,1999,趋势,：,：增,长,长速,度,度放,慢,慢,中国,零,零售,业,业发,展,展状,况,况,社会,消,消费,品,品零,售,售总,额,额的,所,所有,制,制分,布,布,27%,21%,19%,18%,17%,16%,0%,1%,1%,1%,30%,35%,37%,37%,23%,30%,21%,18%,1%,32%,0%,20%,40%,1995,1996,1997,1998,1999,StateOwned,Collective,JV,Private,趋,势,势,：,：,国,国,有,有,企,企,业,业,下,下,跌,跌,严,严,重,重,、,、,个,个,体,体,企,企,业,业,增,增,长,长,迅,迅,猛,猛,中,国,国,零,零,售,售,发,发,展,展,状,状,况,况,京,沪,沪,穗,穗,零,零,售,售,业,业,态,态,人,人,均,均,年,年,销,销,售,售,额,额,变,变,动,动,21,730,27,012,18,501,21,498,4,230,8,807,6,976,23,324,16,485,27,933,28,677,9,313,0,10,000,20,000,30,000,1996,1997,1998,1999,Supermarket,Dept,Grocery,趋,势,势,：,：,超,超,市,市,人,人,均,均,效,效,率,率,超,超,过,过,百,百,货,货,公,公,司,司,2611,2838,2534,4157,1996,1997,1998,1999,中国零,售,售发展,状,状况,京沪穗,零,零售店,铺,铺数量,变,变动,158,300,54,368,1996,1997,1998,1999,趋势：,超,超市、,便,便利店,发,发展迅,猛,猛,Supermarket,CVS,中国零,售,售业发,展,展状况,京沪穗,零,零售业,态,态店铺,数,数量及,销,销售额,占,占比,5%,0%,1%,94%,38%,3%,24%,35%,0%,20%,40%,60%,80%,Supermarket,CVS,Dept,Grocery,StoreNum%,Sales%,趋势：,超,超市销,售,售效率,较,较高,中国零,售,售发展,状,状况,中国连,锁,锁零售100,强,强经营,状,状况,371,568,195,1997,1998,1999,3978,4140,2116,1997,1998,1999,TotalAnnualSales000,000,000,TotalStoreNum,趋势：,垄,垄断性,提,提高,平均增,幅,幅95%,中国零,售,售发展,状,状况,中国连,锁,锁零售100,强,强经营,状,状况,933,1372,922,1997,1998,1999,AVGPer Store AnnualSales00,000,趋势：,单,单店效,率,率逐步,提,提高,中国零,售,售发展,状,状况,99年,中,中国连,锁,锁零售,前,前十强,联华超,市,市有限,公,公司,上海华,联,联超市,公,公司,山东三,联,联社,上海市,农,农工商,超,超市总,公,公司,武汉中,商,商集团,股,股份有,限,限公司,上海锦,江,江麦德,龙,龙购物,中,中心有,限,限公司,江苏苏,果,果超市,有,有限公,司,司,上海捷,强,强烟草,糖,糖酒（,集,集团）,连,连锁有,限,限公司,北京超,市,市发连,锁,锁股份,有,有限公,司,司,上海华,联,联集团,家,家用电,器,器有限,公,公司,休息10,分,分钟,零售业,态,态及各,自,自特点,零售店,铺,铺业态,的,的变迁,零售店,拓,拓展模,式,式,零售业,态,态及各,自,自特点,杂货店,百货公,司,司,购物,中,中心,MALL,超市,便利,店,店,量贩,店,店,货仓,商,商场,连锁,经,经营,特许,经,经营,专卖,店,店,零售,业,业态,及,及各,自,自特,点,点,百货,公,公司,目标,客,客户,本地,中,中高,收,收入,家,家庭,及,及个,体,体消,费,费者,，,，流,动,动人,口,口,经营,规,规模,500平,方,方米,以,以上,典型,百,百货,公,公司,的,的面,积,积在5000,至,至8000平,方,方米,之,之间,经营,品,品类,单品,种,种类,在,在8000种,以,以上,典型,百,百货,公,公司,的,的单,品,品数,在,在20000,种,种左,右,右,主流,产,产品,为,为服,装,装、,家,家电,、,、高,档,档化,妆,妆品,、,、精,品,品等,经营,策,策略,产品,：,：中,高,高档,品,品牌,产,产品,服务,：,：品,牌,牌生,产,产商,及,及百,货,货公,司,司提,供,供优,秀,秀的,个,个体,消,消费,者,者服,务,务,价格,：,：品,牌,牌产,品,品统,一,一零,售,售价,陈列,：,：品,牌,牌为,单,单位,的,的个,性,性化,陈,陈列,促销,：,：,加强,消,消费,者,者忠,诚,诚度,季节,性,性清,货,货,零售,业,业态,及,及各,自,自特,点,点,百货,公,公司,竞争,优,优势,地处,城,城市,或,或城,区,区商,业,业中,心,心，,拥,拥有,地,地利,优,优势,高质,量,量的,个,个体,消,消费,者,者售,前,前、,售,售后,服,服务,个性,化,化陈,列,列，,购,购物,环,环境,舒,舒适,销售,中,中高,档,档品,牌,牌，,产,产品,质,质量,保,保证,竞争,劣,劣势,运营,成,成本,高,高,商品,周,周转,率,率低,产品,售,售价,高,高,消费,者,者采,购,购成,本,本高,目标,消,消费,群,群窄,竞争,对,对手,购物,中,中心,量贩,店,店,零售,业,业态,及,及各,自,自特,点,点,超级,市,市场,目标,客,客户,本地,中,中低,至,至中,高,高收,入,入家,庭,庭,经营,规,规模,400平,方,方米,以,以上,典型,超,超级,市,市场,的,的面,积,积在800至1500,平,平方,米,米之,间,间,经营,品,品类,单品,种,种类,在,在2000种,以,以上,典型,超,超级,市,市场,的,的单,品,品数,在,在4000种,左,左右,主流,产,产品,为,为生,鲜,鲜食,品,。