1Warming-upReading AListeningSpeaking4123Reading B5Writing6Project7Vocabulary and Structure8Self-evaluationGrammar1092Task 1Task 23CABD4Reading ATextTask 1Task 2Task 3Task 4Background Information51.Langhorne Langhorne is a borough in Bucks County,Pennsylvania,United States.The population was 1,981 at the 2000 census.The name“Langhorne”is also used broadly to include the surrounding townships encompassed by ZIP Code 19047.Sesame Place,while physically located in surrounding Middletown Township,has Langhorne as its mailing address.Langhorne Borough is about 6 miles west of the Delaware River.Langhorne Manor is a separate borough that borders Langhorne proper to the south.62.Logo A logo is a design,graphical representation,image or symbol that represents a business or an organization.Logos were initially used to distinguish or differentiate products,assisting purchasers in finding the products they prefer.When products were marked with a logo which a consumer was familiar they would naturally assume certain level of quality or value,even if he had not previously used that specific product.Now many companies not only have a company logo,but they have a logo to represent each of their products or product lines.The company or product logo typically appears on all printed media or websites that are associated with the company or product.73.Logo design A logo is really more than just a graphic,and logo design is part of a larger marketing concept.Marketers usually take specific care when selecting a logo,and they give a lot of thought about what they want their customers to identify with the company or product logo.Logo design is of immense importance and must compliment your business strategy as it often helps form the customers first impression of your business and products.Logo designs can consist of symbols,text or a combination of both.Prior to the creation of a logo for your organization or product,conduct research on what sort of logo designs appeal to your key demographic.8Task 2a.Answered a call from her friend asking about a possible logo design project.b.Sent her companys brochure to a friend she met by chance.c.Wrote an agreement for her manager,based on an existing one.d.Got approval for the project to be finished before December 1.e.Understood that the logo should have a simple design.12345The following statements describe the work Jane did for a design project.Arrange them in time order and explain to your partner.baedc9 Also ensure that your logo design reflects the goods or services offered by your organization and that your logo design adds some meaning and value to your business plan.A good logo design can help establish a unique identity to your business or product,help differentiate your product from similar products in the market,show customers and clients your organizations professional approach to business as well as attract a new customer base.10Reading ATask 11.What is the purpose of a companys logo?2.What makes a logo design company different from others?Before reading the passage,see how much you know about logo design by answering the following questions.11Profile of Logo Design Guru Founded in 2003 and based in Langhorne,Pennsylvania,Logo Design Guru is dedicated to providing affordable design services to small and start-up businesses to help them build their brands identities.We aim to provide quality,cost effective branding solutions for our customers all over the world.We try our best to maintain a professional and ethical work environment that fosters creativity,teamwork and communication.Reading A12 Logo Design Guru has an excellent reputation for professional logo design services.The logo design team consists of highly trained individuals with a wealth of graphic design knowledge and experience to assist customers every step of the way through the logo design project.Our friendly and knowledgeable sales and support team is available through phone,email and live chat for design consultation and technical support.And our staff is dedicated to our customers 100%satisfaction.13 Logo Design Guru has integrated a number of tools in order to streamline the communication process,measure customer satisfaction and deliver additional services to our clients that can help their business.Our user-friendly system allows for quick viewing,feedback and communication directly to the designers.Logo Design Guru has successfully designed over 10,000 logos for clients in every industry imaginable.We have also designed thousands of business cards,brochures,postcards,presentation folders and more.14 Our clients put their trust in our hands when they team up with Logo Design Guru.With the initial trust,a mutually beneficial relationship starts,and we strive to build a long-lasting relationship.We consider our clients as our partners and adopt genuine interest in the growth of our clients businesses.We employ creative strategies to deliver effective solutions that provide our clients with significant value.15 格鲁标识设计公司成立于格鲁标识设计公司成立于20032003年，总部设在宾夕法尼亚年，总部设在宾夕法尼亚州兰格霍恩市。
本公司致力于为小企业及新创办企业提供价州兰格霍恩市本公司致力于为小企业及新创办企业提供价格合理的标识设计服务，以帮助其创建品牌形象本公司旨格合理的标识设计服务，以帮助其创建品牌形象本公司旨在为全球客户提供质优价廉的品牌创建方案，努力营造专业在为全球客户提供质优价廉的品牌创建方案，努力营造专业化、人性化的工作环境，以培养员工的创造力、团队精神，化、人性化的工作环境，以培养员工的创造力、团队精神，促进沟通与交流促进沟通与交流格鲁标识设计公司简介格鲁标识设计公司简介16 Logo Design Guru delivers 100%custom logos and websites and outstanding service at prices you can afford.From the first concept to the final drawing,Logo Design Gurus award-winning designers will build you an image so perfect that every time you see your logo,you will be proud of it and your business.17 本公司标识设计服务水准专业、信誉卓著。
设计团本公司标识设计服务水准专业、信誉卓著设计团队成员训练有素，具有丰富的平面设计知识及设计经验，队成员训练有素，具有丰富的平面设计知识及设计经验，在标识设计项目的每个环节都能为客户提供服务与帮助在标识设计项目的每个环节都能为客户提供服务与帮助本公司销售与技术支持团队热情友好本公司销售与技术支持团队热情友好,专业知识渊博，专业知识渊博，客户可通过、电邮或视频向他们寻求设计咨询与技客户可通过、电邮或视频向他们寻求设计咨询与技术支持，他们会尽最大努力使客户百分之百满意术支持，他们会尽最大努力使客户百分之百满意18 本公司综合采用多种沟通工具，以便简化沟通程本公司综合采用多种沟通工具，以便简化沟通程序，评估客户满意度，为客户提供有助于其业务发展序，评估客户满意度，为客户提供有助于其业务发展的附加服务本公司制度以用户为本，客户可及时查的附加服务本公司制度以用户为本，客户可及时查看设计方案，直接与设计人员沟通并反馈意见看设计方案，直接与设计人员沟通并反馈意见迄今为止，本公司已成功地为各行业客户设计出迄今为止，本公司已成功地为各行业客户设计出上万款标识，以及数千种名片、宣传册、明信片和演上万款标识，以及数千种名片、宣传册、明信片和演示文件夹等。
示文件夹等19 与本公司合作的客户给予我们充分的信任，这是与本公司合作的客户给予我们充分的信任，这是双方互利关系开始的基础，本公司希望与客户建立长双方互利关系开始的基础，本公司希望与客户建立长期合作关系，视客户为伙伴，真诚期望帮助客户业务期合作关系，视客户为伙伴，真诚期望帮助客户业务发展壮大，公司采用创意性策略，为客户提供能从中发展壮大，公司采用创意性策略，为客户提供能从中获益的有效方案获益的有效方案20 格鲁标识设计公司向客户提供格鲁标识设计公司向客户提供1 100%00%为其量身定做的为其量身定做的标识、网页设计及相关服务，价格合理从最初立意到标识、网页设计及相关服务，价格合理从最初立意到最终成图，本公司的获奖设计师们将为您打造完美形象，最终成图，本公司的获奖设计师们将为您打造完美形象，使您每次看到自己公司的标识，都会为它、为公司感到使您每次看到自己公司的标识，都会为它、为公司感到自豪21dedicatedbe dedicated to献身于，致力于e.g.1.Her life is dedicated to the cause of science.adj.献身于某事物的，专心致志的Reading A2.Shell is dedicated to the research,innovation and delivery of leading product solutions for the MQC industry.她献身于科学事业。
壳牌致力于对MQC行业领先的产品解决方案的研究、创新以及交付22Useful expressions:be dedicated to.:献身于 dedicate oneself to.:献身于 dedicate ones life to.:献身于 dedicate.to sb.:把（作品）奉献给某人Reading A23affordablee.g.1.In big cities,taxis are plentiful and affordable for the middle-class.adj.负担得起的，可承受的，合理的Reading A2.Finding an affordable apartment will be difficult.在中国的大城市中,大量而充足的出租车也许更加适合中产阶级的消费能力要找到一间付得起的公寓是件难事24maintaine.g.1.In order to maintain physical well being,a person should eat wholesome food and get sufficient exercise.v.维持，保持，继续Reading A2.Part of my job is to maintain good relationship with our suppliers.为了维持身体健康，一个人应该吃有益健康的食品，并经常锻炼身体。
我的部分工作是同我们的供应商保持良好的关系25fostere.g.1.It is important to foster a good and healthy company image.v.培养，培育，鼓励，促进Reading A2.You should foster the thought of serving the people.树立企业的良好形象是很重要的你应当树立为人民服务的思想26knowledgeablee.g.1.He made some knowledgeable remarks at the meeting.adj.知识渊博的，有见识的 Reading A2.Most importantly,a supervisor must be very knowledgeable about his companys business.他在会上的发言颇有见地最重要的是，主管必须对公司的业务非常了解27integratee.g.1.I am trying to integrate the different sections of my work into a single report.v.纳入，融合，结合Reading A2.It has been very difficult to integrate all of the local agencies into the national organization.我正设法用一份报告总结我工作中各个不同的部分。
将所有的地方机构合并为全国性的机构一直非常困难28Reading AUseful expressions:integrate A into B:使并入 integrate A with B:使与结合29streamlinee.g.1.We must streamline our production procedures.v.提高，精简Reading A2.The new manager aims to streamline the office.我们必须精简生产程序以提高效率新经理力图提高办公室效率30allow fore.g.1.We must allow for his inexperience.v.考虑到，估计到Reading A2.The journey usually takes six weeks but you should allow for delays caused by bad weather.我们必须考虑到他缺乏经验这段旅程通常需六周时间,但你应当把坏天气造成的延误也要考虑进去31imaginablee.g.1.They tried every means imaginable to finish the project on schedule.adj.可想象的，想象得到的Reading A2.We had the greatest difficulty imaginable getting here in time.他们尽一切可能按期完成项目。
我们为了及时赶到此地，经历了可能想见的最大的困难32team upe.g.1.Its your turn to team up with Johnson this time.v.一起工作，合作Reading A2.The two companies have teamed up to develop a new racing car.这次该你和Johnson合作了那两家公司已合作研制新型赛车33strivee.g.1.We need to strive hard to make greater progress.v.努力，奋斗Reading AUseful Expressions:strive after/for sth.为奋斗；力求；争取 strive toward sth.向奋进；为而努力 2.Strive for the best,prepare for the worst.要取得更大进步，我们必须加倍努力做最坏的打算，争取最好的结果34adopte.g.1.They adopted some new methods of teaching this term.v.采纳，采取Reading A2.We must adopt the strategy of sustainable development owing to the limited resources.本学期他们采用了一些新的教学手段。
由于资源不足，我们必须实施可持续发展战略35Reading ARead the passage and match each paragraph with the corresponding aspect of the company.CommitmentTechnologyMissionExperiencePartnershipServiceParagraph 2Paragraph 3Paragraph 4Paragraph 5Paragraph 6Paragraph 1Task 236Reading ARead the passage again and tick off the facts mentioned about the company.Task 3historylocation target customerslogo design packagestalented designersdirect communicationpast design workcustomers satisfactionaffordable pricepayment policy37Reading AWhen introducing your logo design company,what else could you talk about besides the points mentioned in the passage?Discuss with your classmates.Task 438Task 2Task 3Task 4Task 5Task 139ListeningTask 1 The receptionist of Logo Design Guru is answering a call from a client.Listen to the conversation and match the people with the correct information.40Listening 41Receptionist:Good morning.This is Logo Desig Guru.Sam:Good morning.May I speak to Mr。
Black,the manager of Customer Service Department?Receptionist:Sorry.Mr.Black is in a meeting now.Can I help you?Sam:This is Sam Smith,calling from California.I read your advertisement on your website.Receptionist:Is there anything particular you are interested in?Sam:Yes,Im interested in your logo design.ListeningTask 2 Jane is answering Sams questions on the phone.Listen to the conversation and fill in the blanks with what you hear.42ListeningJane:Good morning.This is Jane.Can I help you?Sam:Hello,Jane.This is Sam Smith,manager of 1 at Word of Sports.Id like to know something about your logo design services.Jane:Hello,Mr.Smith,nice to get to know you.I feel honored that youve 2 our company.Sam:Our company is new.We need an 3 for it.Jane:I see.We will work on a design for your company logo until you are absolutely certain it accurately 4_ your corporate image.Sam:What if I have my own idea for the company logo?Jane:Well be glad to consider any ideas 5 for your logo once you have chosen our services.Sam:That sounds great.Marketing Departmentpicked outattractive logoreflectsyou may have431.What did Jane check before she decided on the appointment time with Sam?A.Memo.B.Schedule.C.Notebook.2.What will Jane do first the next morning?A.Attend a meeting.B.Print meeting minutes.C.Arrange a meeting.ListeningTask 3Jane is arranging an appointment with Sam.Listen to the conversation and choose the best answer to each of the following questions.44 3.What did Sam think about the appointment time Jane suggested?A.Too early.B.Too late.C.Acceptable.4.What time the next morning did they finally decide to meet?A.10:00.B.9:30.C.9:13.5.Which is Sams telephone number?A.877-525-92768.B.877-525-92786.C.877-525-92876.ListeningTask 3Jane is arranging an appointment with Sam.Listen to the conversation and choose the best answer to each of the following questions.45Listening 46Sam:Jane,Im impressed by what you said.Couldwe meet to discuss your services a littlemore?Jane:Sure,I d li ke t hat.W hen w ou l d it beconvenient for you,Mr.Smith?Sam:How about 9:30 tomorrow morning?Jane:Let me check my schedule.Please wait amoment.Sam:No problem.Jane:Er.Im sorry,M r.S m it h,I have to attend ameeting first tomorrow morning.I wonderwhether it would be convenient to ListeningTask 4 Jane is answering a call from Sam about changing the appointment time.Listen to the conversation and complete the following notepad with the revised message.Two oclock this afternoon/2:00 pmQueen RoadWestNew Century BuildingThe eighteenth/18th 181247Listening 48Sam:Hello,Jane?This is Sam Smith.Jane:Hello,Mr.Smith.Sam:Im afraid I have to postpone our appointment because something urgent has happened.Jane:That s a ll ri gh t.W ou l d you li ke t o reschedu l e it?Sam:Could I suggest two o c l ock t h i s a ft er noon instead,if it s a ll ri gh t w it h you?Jane:Eryes,that will be OK.Sam:Thank you very much.By the way,could you tell me how to get to your office?Jane:How will you be coming,by car or by bus?Sam:I will be coming by car.ListeningTask 5Jane is meeting Sam in her office.Listen to the conversation and answer the following questions.1.What product does Sams company sell?_2.How long does it take to design a sample logo?_3.What else is in the folder in addition to the company profile and price list?_4.Where can Sam find Janes email address?_5.When will Sam contact Jane again?_They sell sportswear.3-5 days.A logo catalog.On Janes business card.Within the week.49Listening 50Sam:Nice to meet you,Jane.Im Sam Smith.Jane:Nice to meet you,Mr.Smith.Im so p l eased you could come.Will you sit here,please?Sam:Thank you.Jane,my main purpose in coming here is to learn more about what you can do for our company s l ogo des i gn.Jane:I ll be g l ad t o t e ll you what you need t o kno w.Sam:Our company was established last month.We sell sportswear,including referee and umpire uniforms,team jerseys and sports equipment.We need a company logo that will attract customers.Jane:No problem.We provide the highest level of Task 2Task 3Task 4Task 151SpeakingTask 1 Work in pairs.Practice making short phone calls with the words provided according to the example below.52SpeakingTask 2 Work in pairs.Suppose the manager of Lucky Food Company wants to ask Logo Design Guru about web design.Practice making an appointment by telephone with reference to the expressions below.53SpeakingTask 3 Work in pairs.The assistant designer of Logo Design Guru is meeting the manager of Lucky Food Company in his/her office.Role-play it according to the instructions below.54SpeakingTask 4 Work in pairs.Lucky Food Company specializes in developing,farming,processing and exporting fresh produce,frozen fruits and vegetables.Practice making an enquiry about logo design with the help of the instructions below.55Speaking56Task 1Task 2TextReading BTask 3 57Reading BDear Jane,Having visited your website and read carefully the brochures you gave me,we are very interested in using your logo design services.As you know,our company,World of Sports,is a sportswear retailer based in San Diego,California.We sell to school boards referee and umpire uniforms as well as equipment for football and other sports.We also sell team jerseys.So we would like a logo aiming at target clients such as referees,umpires,and sports officials(league presidents,school board purchasing agents,etc.).58Reading BThe logo design needs to be sporty,exciting,modern and energetic.And it is to be of two colors,red and grey.Our company slogan is“The Officials Locker Room”.The logo design will be placed on promotional products as well.It should not be too busy as it will also be embroidered on shirts and hats.While our main products may appear to be geared towards football and football referees,we do not want a football as part of our logo.We want it to be generic to all sports.59Reading BBefore we sign an agreement,could you please quote us a firm price and tell us your turnaround time for logo design?It is important that we have our work done on an affordable budget and schedule.Looking forward to hearing from you soon.Sam Smith 60Reading B亲爱的简亲爱的简:在访问过你们的网站并阅读你们的宣传手册之后，我公在访问过你们的网站并阅读你们的宣传手册之后，我公司对贵公司的标识设计服务很感兴趣。
正如你所知，我公司对贵公司的标识设计服务很感兴趣正如你所知，我公司司 运动世界公司运动世界公司 是一家总部设在加州圣地亚哥的运是一家总部设在加州圣地亚哥的运动服零售商，向各校董会销售与足球及其它项目有关的体育动服零售商，向各校董会销售与足球及其它项目有关的体育器材、裁判服，同时还出售球队队服因此，我公司需要一器材、裁判服，同时还出售球队队服因此，我公司需要一个以裁判、体育官员（联盟主席，校董会采购代理商）为目个以裁判、体育官员（联盟主席，校董会采购代理商）为目标客户群的标识设计标客户群的标识设计61Reading B 该标识应动感、振奋人心、充满现代感、富于活力，该标识应动感、振奋人心、充满现代感、富于活力，采 用 红 色 和 灰 色，并 带 有 本 公 司 宣 传 口 号采 用 红 色 和 灰 色，并 带 有 本 公 司 宣 传 口 号“T h e T h e OfficialOfficials Locker Rooms Locker Room”该标识将印在促销产品上该标识将印在促销产品上由于它会绣在衬衫和帽子上，因此不能太复杂尽管我公由于它会绣在衬衫和帽子上，因此不能太复杂尽管我公司的主要产品均针对足球运动及足球裁判，但我们不希望司的主要产品均针对足球运动及足球裁判，但我们不希望标识里出现足球，因为我们希望该标识通用于所有体育项标识里出现足球，因为我们希望该标识通用于所有体育项目。
目62Reading B 在协议签署前，能否向我公司报实盘并告知标识设计在协议签署前，能否向我公司报实盘并告知标识设计周期，以便我方安排预算和时间？周期，以便我方安排预算和时间？盼复山姆山姆史密斯史密斯63Reading BTask 1 Read the above email and complete the following table.Client InformationGeneral Require-mentsSpecific RequirementsNameLocationLine of BusinessTarget CustomersWorld of Sports San Diego,California sportswear retailer sporty,exciting,modern and energetic referees,umpires and sports officials*be of two colors,red and grey*be with the company slogan*be imprinted on promotional products*be embroidered on shirts and hats*not be too busy*be generic to all sports 64Reading BTask 2 Match the following terms with their Chinese meanings.65Reading BTask 3 Translate the following passage into Chinese.Fruity Mix is a health food restaurant founded in 1978.It serves all kinds of health f o o d a n d f r u i t j u i c e smoothies.The target audience is health-conscious people aged between 25 and 50.The logo design is to be illustrative with a simple but catchy font,something not too hi-tech.And the logo is to be of three colors using purple,black and gold.It needs to suit the style of the health food industry.成立于成立于19781978年的年的“水果捞水果捞”健康食品主题餐厅，主要供应各健康食品主题餐厅，主要供应各类健康食品和果汁刨冰，目标客类健康食品和果汁刨冰，目标客户为年龄户为年龄2525至至5050岁的健康意识较岁的健康意识较强的人群。
因此，该餐厅的标识强的人群因此，该餐厅的标识设计应采用直观、醒目的字体，设计应采用直观、醒目的字体，采用紫、黑、金三种颜色，无需采用紫、黑、金三种颜色，无需添加太多高科技元素，应符合健添加太多高科技元素，应符合健康食品行业的风格康食品行业的风格66Task 2Task 1Writing67WritingTask 1 Suppose you are Jane.Write an email to Sam Smith as a reply to the logo design enquiry in Reading B.68WritingDear Sam Smith,Thank you for your logo design enquiry.We can create your logo design according to your requirements.We offer a three-business-day turnaround on the logo design concepts.The three business days start from the moment we receive your order and payment.Our standard logo design fee is$149.You can change any aspect of your logo design without any extra costs during the design stage.We will keep working on the designs until you are 100%satisfied with them.If you have any further questions,please let us know.If you would like to get the design started,you can place your order through the following email address:http:/ Sam SmithReply to the logo design enquiry69WritingTask 2 Suppose you are Sam Smith.Fill in the following form with the necessary information and sign the agreement offered by Logo Design Guru after a full understanding.Refer to Reading B for the information needed.70WritingSam Smith92101World of SportsUnited States610 W.Ash St.652-9966 619San Diego 645-6644 619CA71Writing72Writing姓名姓名邮编邮编公司名公司名国家国家地址地址城市名城市名州名州名电邮电邮付款人付款人:(:(信用卡姓名及地址信用卡姓名及地址)信用卡信息信用卡信息:类型类型 (*选其一选其一)Master CardMaster CardVisa Visa 卡号卡号4 41 12 23 31 12 23 34 45 57 78 89 91 12 23 34 4有效期至有效期至 (月月/年年)0 0 6 6/1 1 2 273Writing 我方确认已经阅读并理解格鲁标识设计公司（我方确认已经阅读并理解格鲁标识设计公司（Logo Design GuruLogo Design Guru）在）在http:/ 日期：日期：/月月/日日/年年74Project75Project Step one l Organize a small d。