Liu Chuanzhi And Lenovo[00:05.62]The small concrete building hardly looks like a place where legends are made,[00:10.43]but neither do the famous garages of Silicon Valley.[00:14.37]China’s equivalent sits in the elite precincts[00:18.21]of the Chinese Academy of Sciences (CAS) in Beijing.[00:22.91]Here is where, in the early 1980s,[00:26.41]Liu Chuanzhi and about a dozen colleagues at CAS spent their days tinkering[00:32.65]with magnetic storage technology for computers.[00:36.03]Theirs was not strictly theoretical research，[00:39.52]but to find commercial applications.[00:42.16]At that time, Liu Chuanzhi said,[00:45.10]“We were poor, and I just wanted to make an effort to improve my life.”[00:50.15]It is safe to say Liu did.[00:52.64]In fact his story is, well, legendary.[00:56.45]A Shanghai native, Liu set up a shop with about $25,000,[01:01.59]initially to distribute foreign-made computers and then,[01:05.85]in 1990, to make PCs.[01:08.72]The company that sprang from his research,[01:11.22]Legend Computer, is far and away the leading maker of PCs in China.[01:16.69]Even as he was distributing Hewlett-Packard and Toshiba products on the mainland,[01:22.38]Liu had intention of working for them forever.[01:26.09]His vision was to take on the foreigners that then dominated the Chinese market[01:31.45]by building the capacity to make low-cost PCs,[01:35.18]then selling them through the retail network Legend had already built.[01:39.66]To execute that strategy Liu employed lots of younger and more market-oriented talents.[01:46.98]One of them was Yang Yuanqing,[01:49.73]who has made Legend expand into PDAs and cell phones except PCs.[01:55.83]During the past two decades the world has watched famous national champs[02:01.96]from the Republic of Korea get defeated[02:04.93]when they tried to move into the American PC market.[02:08.20]Liu Chuanzhi knows this history and is convinced he can learn from it.[02:13.67]On May 1, 2005 Lenovo announced that[02:18.38]it had made acquired IBM’s personal computing division to constitute a new Group[02:24.28]under the Lenovo name with more than 19,000 employees worldwide.[02:29.75]The new Lenovo is a leader in the global PC market,[02:33.46]with approximately $13 billion in annual revenue,[02:37.61]and products serving enterprises and consumers the world over.[02:42.21]In 2004, Lenovo became the worldwide sponsor[02:46.39]with the International Olympic Committee,[02:48.89]and it will fund in support of the 2008 summer games in Beijing.[02:55.29]These major sports marketing initiative[02:58.69]will help introduce the Lenovo brand around the globe.[03:02.73]So far Liu Chuanzhi still sticks to his initial intention and he said:[03:08.65]“We bases Lenovo’s success on our customers’ achieving their goals:[03:14.15]productivity in business and enhancement of personal life.”。