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案例访谈技巧英文

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Jones Graduate School of Management Deloitte Consulting 1999.All rights reserved.pptPage 2Agendan Why Do Firms Conduct Case Interviews?n Dissecting the Case Interviewn Key Thoughts to Remembern Mock Interviews Deloitte Consulting 1999.All rights reserved.pptPage 3Why Do Firms Conduct Case Interviews?InterviewerCandidaten Opportunity to learn about:Experience“Do I want to sit with this person on an airplane?”n Opportunity to assess:Critical thinking skills Communication skills Aptitude for consultingn Opportunity to demonstrate:Communication skills Focus Problem-solving skills Analytical abilities Poise under pressuren Opportunity to learn about:Type of work that the firm does Personality of the firmCase interviews provide both parties with information:Deloitte Consulting 1999.All rights reserved.pptPage 4Keys to the Case InterviewPreparationEnthusiasmComfortPractice,Practice,Practice.Demonstrate why you want the opportunity.Show you can think under pressure.Practice,Practice,Practice.Deloitte Consulting 1999.All rights reserved.pptPage 5What is it?An opportunity to evaluate five key skills:The Case InterviewProblemIdentificationEffectiveCommunicationLogicalProcessDataAnalysisUse of aFramework Deloitte Consulting 1999.All rights reserved.pptPage 6The Case Interview:Problem Identification SkillsnMake sure you understand the problem clearly before starting your responsenDetermine and focus on the salient issuesnAsk clarifying and penetrating questionsnDont hesitate to take a few minutes(or ask)to compose your thoughts Deloitte Consulting 1999.All rights reserved.pptPage 7The Case Interview:Logical Processn Determine your structure/framework after listening to the case one method does not fit all casesn Build a sequence to get the facts you need(consider asking for them)orn Develop a process to get to a point from which you can workn Make sure that your case response leads to a conclusionn Demonstrating the consultative process is more important than getting the“right”answer Deloitte Consulting 1999.All rights reserved.pptPage 8The Case Interview:Data AnalysisnDetermine what facts you have and which ones you neednAddress the issues you have identified nPerform the appropriate calculations to support your hypothesesnConsider external perspectives:customers,competitors,suppliersnConsider the implications/applications of technology Deloitte Consulting 1999.All rights reserved.pptPage 9The Case Interview:Effective Communicationn Listen carefully n Speak clearly and concisely n Demonstrate the logic to your analysis n Support and defend your pointsn Dont lose your cooln Ask for feedback at the end Deloitte Consulting 1999.All rights reserved.pptPage 10The Case Interview:Use of a Frameworkn Cost/Benefit Analysisn Supply Chain/Value Chainn Porters Five Forcesn Financial Statementsn 3Cs Customer,Company,and Competitionn 4Ps Product,Price,Promotion,Place Deloitte Consulting 1999.All rights reserved.pptPage 11The Case Interview:Plan Your Responsen Take notes bring paper and pencil/penn Communicate your approach to the interviewern Switch approach/framework during the response if you realize its not workingn Be cognizant of timen Wrap it up!Based on the facts you have gathered,draw a conclusion that answers the interviewers question Be prepared to“wrap it up”even if you run out of time Deloitte Consulting 1999.All rights reserved.pptPage 12There are different kinds of Case Study Questions.n Calculation/Market Sizing Ex:What is the annual market size for golf balls in the United States?n Business Strategy/Operations Problems Ex:A large health-care company has brought in a team of consultants to determine an appropriate strategy for improving profitability through growth in the size of its operations.They hope to reach their profitability goals over the next three years.As one of the consultants,what would you recommend that they do?These types of questions will be the focus of todays mock case interviews Deloitte Consulting 1999.All rights reserved.pptPage 13Key Ideas to Remembern Ask clarifying questions/think out loudn Use a framework to organize your thoughtsn Dont forget to look at the forest while walking among the treesn Structure is more important than the answer(most of the time)n RELAX and BE YOURSELF Deloitte Consulting 1999.All rights reserved.pptPage 14Practice,Practice,PracticeMock Case InterviewsSeptember 22,2000。

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